Our Sustainable Private Label Tuna PDF Print E-mail
Written by Mike Smith   
Tuesday, August 19, 2014 01:40 PM

I read an article in yesterday’s Washington Post that discussed recent drops in canned tuna sales and its possible relation to concerns over its sustainability.  It got me to thinking about Hy-Vee’s Select Private Label Tuna, our overall commitment to sustainable seafood, and our Responsible Choice seafood initiative.  Our Select Private Label Tuna comes with a guarantee you won’t find with most major-label brands. Much of the canned tuna on the market today is caught using industrial scale purse seines and longlines, which result in high levels of bycatch of non-target species, such as dolphins, sharks, turtles and other marine life. That was a big concern for Hy-Vee, so we looked to FishWise to help us develop two private label canned tuna lines. Our new ‘Chunk Light’ and ‘Solid or Chunk White’ canned tunas are among the most progressive canned tuna offerings of any major retailer. Our ‘Chunk Light’, which is pole and line-caught skipjack tuna, is especially impressive, given that the Monterey Bay Aquarium says it is the most sustainable option for any canned tuna.  The ‘Solid or Chunk White’ is pole-and-troll caught albacore tuna (pole-and-troll are the two most selective albacore fishing methods), which results in very little bycatch.  The latter is also sourced from Marine Stewardship Council (MSC) certified fisheries in the United States and New Zealand.  We are quite proud to offer both of these sustainably sourced canned tuna products which are big steps forward in our efforts to responsibly source all of our fresh and private label seafood by the end of 2015.